Social Networks, the death knell for Stand-alone IM?

I always suspected that with the advent of Social Networks like Facebook, orkut, Myspace etc. users were using Instant Messaging (IM) less and less. I recall in my high school years instant messaging was the in-thing. Especially for the 13-25 demographic instant messaging was extremely popular. Now it seems that Social
Networks have taken over which seems like an interesting throw-back to the asynchronous nature of communication like email.


Now, with Facebook's Chat Application and Google integrating Gtalk gently into Orkut, I suspect companies whose core business is IM, like Meebo will feel the pinch. Instant Messaging is still useful but might now be just a feature on a Social Network. Maybe not all demographics but the 13-30 year old web user (which is the demographic on a typical social network) will definitely not be too keen on maintaining a different friends list for Meebo (or other Web based IM clients) and one for Facebook. Sure, Meebo might develop a chat client geared for facebook like social.im but I would think that it will be hard to compete with Facebook on Facebook's turf. And a tug of war with Facebook for user visits seems like a scary prospect.


I am sure Meebo, Social.im and others have thought long and hard about this. I am curious to see how these companies evolve and adapt to the changing landscape.I had an opportunity to talk with Seth Sternberg (CEO, Meebo) whom I had invited to talk at the Stanford I don't know to CEO Business Conference. I learnt that Meebo does other things as well, like Meebo rooms which plug in nicely to Myspace, so they definitely have other tricks up their sleeve and I am sure we might see more in the months to come.

As an aside, on the topic of time spent by users online on Social Networks, I heard Max Levchin (Founder and CEO, Slide & PayPal) remark that most of this time comes from the bucket that users spend on email and other entertainment on TV. I would add stand-alone IM clients to that list.